Energizer Mobile Phones set to launch in the UK
Avenir Telecom, under the renowned Energizer brand best known for its batteries and portable lights, is to launch a range of mobile phones and accessories in the UK in 2018. To spearhead the launch, Avenir Telecom has appointed Our Perspective, whose successes to date include JCB, Cat, STK and Monqi.
Avenir Telecom has partnered with Energizer since 2010, and has been producing mobile phones and accessories with distribution in 65 countries around the globe.
The Energizer® phone range includes easy to use and entry level devices, great value smartphones and a range of rugged mobiles. All Energizer phones feature best in class battery life – the number one customer requirement according to GFK.
Energizer is recognised as one of the top battery brands in the world. Avenir Telecom under Energizer licenced expects interest from both Retailers and the B2B market, appealing to customers who want great battery life and value.
“We’re really excited to be working with a truly global brand who are at the heart of battery technology, the bugbear of every smartphone user”, commented Jason Kemp of Our Perspective. “The range perfectly reflects the growth opportunities in the UK; easy to use, value smartphone and rugged. So the team at Our Perspective are excited to be launching Energizer brand”.
Robert Schiano, Chief Executive of Avenir Telecom added, “Although new to the UK, Energizer phones and accessories are firmly established in Europe, LATAM, EMEA and Asia. Working with Our Perspective will give our brand and products the experience and focus we need to become as successful in the UK. We know it won’t be easy, but we have a three-year plan to ensure success and prove to the market we are here to stay”.
Our Perspective will be looking to appoint distribution partners for Energizer phones to support the UK roll out and provide retailers and dealers with product supply.